Fat Straws Smile Signage

Signage & Environmental Graphics

Opening in 2002, Fat Straws was one of the first bubble tea concepts to enter the DFW market. It quickly amassed a loyal following of fanatics who flocked there for fruity concoctions, fresh teas and the fun atmosphere. As Fat Straws continued to scale their operations, the founders sought to create a bold and memorable brand that cut through the clutter, endeared itself to customers and reflected the fun and vibrancy of their drinks.

The centerpiece of the first store to launch the new brand was a custom sign made entirely of their signature "fat straws." 6,000 to be exact.

The word "smile" — a call-to-action that's impossible to resist — was the perfect word to represent a happy, fun-loving brand ready to reintroduce itself to the community. The result is a popular selfie magnet and a unique and colorful piece of wall art.