Raising Cane’s Football Campaign

Point-of-Purchase Design, Campaigns, TV & Motion Graphics

Raising Cane’s Chicken Fingers is one of the nation’s fastest-growing QSRs. Founded in 1996 as a single restaurant in Baton Rouge, they’ve exploded into a 500+ restaurant chain with locations around the world. Their secret? Serving high-quality chicken finger meals better than anyone else, fostering a strong company culture and forging deep community ties, including with schools and universities in each of their markets.

So each year when Fall rolls around, it equals football at Raising Cane's. To celebrate the season, we helped them put their game face on (literally) by creating nearly 40 unique Raising Cane's logos and POP packages for each of their university and professional football partnerships across the country.

Each custom logo was designed to take on the unique characteristics of that particular school and team, nodding to their cultures and traditions and proving that Raising Cane’s understood them like only a true fan could. Guests at each of their restaurants were wowed at the length that Cane’s was willing to go to support their particular school, so much so that yard signs kept “disappearing” from in front of their restaurants and popping up in dorm rooms and fraternity houses across campuses nationwide.