Brand Identity, Collateral, Campaigns, Digital Design
Brand identity for a military nonprofit based in Dallas, Texas
Boot Campaign was given a clean, bold brand identity update to bring a striking presence to their efforts to promote patriotism. From their iconic boots to unique t-shirts, social media initiatives to marketing collateral, the brand was reimagined.
In addition to raising awareness, Boot Campaign also partners with some of the world’s leading medical institutions and invests heavily in treatment programs for injured veterans. To illustrate the two sides of this important work, a two-sided brochure was created to educate supporters and donors.
In honor of Boot Campaign’s 10-year anniversary, a celebratory logo was created along with a pair of custom combat boots through a special design collaboration with Altama.
In response to the COVID-19 pandemic, a limited edition T-shirt was designed, featuring all 50 states meticulously arranged into the shape of a house. Featured in the 2020 Communications Arts Design Annual.
