Brand identity update for Atlanta-based fast-casual giant, Chick-fil-A.
Each letter was redrawn from scratch. It was important to solve the cap “C” first, by reducing it to a more appropriate height in relation to the rest of the letters. From there, the line weight was carefully crafted to be more evenly weighted and lighter for a more modern feel.
As a result, the new logo is easier to read at all sizes, both in small digital formats and from a distance in signage applications. And most importantly, the updates were subtle, allowing the rollout to happen gradually, and guaranteeing customers weren’t left confused.
