Brand identity and environmental design for an exclusive business campus in Dallas, Texas.
A family of icons was developed to define and unify each of the different buildings on campus. We extracted the shield shape from the main campus seal to serve as a consistent canvas, and then designed each building’s shield to symbolize its unique heritage.
Named after the historic Boston tavern frequented by Paul Revere and John Hancock, the Green Dragon is a private restaurant located in the heart of Old Parkland’s business campus.
Located beneath The Pavilion, the Debate Chamber serves as a private event space hosting debates, policy meetings and corporate presentations. Anchored by a Great Horned Owl, the seal highlights the virtues and pillars of civil discourse and the sharing of ideals.
