George W. Bush Presidential Center’s Capital Campaign
Brand Identity, Campaigns
Capital campaign materials for the George W. Bush Presidential Center.
The capital campaign – “A Charge to Keep” – leveraged a theme ever present throughout President Bush’s political career and transformed it into a call to action to help raise $300 million dollars to permanently endow the Center.
Featured in the campaign materials is a reproduction of “My Charge to Keep” (oil on canvas) by President George W. Bush. Paired with a personal message from the former President, this addition to the campaign serves as an inspirational introduction.
