American Advertising Awards

Brand Identity, Campaigns, Film & Motion Graphics

Event and environmental design for the American Advertising Federation in Dallas, Texas

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The Dallas AAF was looking for a memorable theme for their award show that would resonate with the been-there, seen-that, overly cynical advertising community. As it turned out, the only way to do that was to play it 100% truth/no BS. Bring on the “The World Ego Building Championships.” 

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To build on the theme, the event was supported with a series of promotional videos featuring “ego trainer” Mickey Goldman coaching up aspiring egomaniacs in his inimitable, brutally honest style. 

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